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Behind the Design: Rocker Multi-Picture Frame

Behind the Design: Rocker Multi-Picture Frame

Paige Schnarr |




 Shop & learn more about Rocker Multi Picture Frame 


What was the inspiration behind your design? (ie. time, place, material, other item etc.)

    When drafting up ideas for new picture displays, we wanted to create designs that included the interactive element of balancing. 

    We created multiple concepts, but we went with Rocker as we thought it had the best use of materials, while remaining easy to use. 


    What problem (if any) were you trying to solve?

    We hear a lot of great feedback from our Tipsy Balancing Bottle Opener. Many people love the interactive element so we wanted to bring that into a different product category.

    We started to look at balancing toys and a couple of our older products Teeter Photo Display and Swingus Photo Display for further inspiration.






    Weight has to remain at the bottom. The frame sits on top of the arch, 


    Were there any challenges along the way? (ie. material, manufacturing, costing, etc.)

    We definitely wanted to use metal, as it is both durable and decorative. For the bent metal construction of the frame, we had to find a way to try to make this environmentally friendly and easy to manufacture in a clean way.

    We also wanted to ensure that it is easy to remove the glass to swap pictures.

    We designed Rocker to also give the consumer the option to float their pictures so people could still see the beautiful arch design inside. Similar to how you can see Prisma's wire detailing, it is nice looking from every angle. With Rocker, you can float 3 x 3 images or non-float 4 x 4. 


    What is your favorite part about the product?

    Rocker is not only decorative but it also adds a fun element to traditional picture frames. It allows for daily interaction and engagement with the consumer. The moment you touch it there is instant movement. 


    What makes this product different/unique/better compared to everything else on the market?

    Rocker is 360 degrees, with 4 openings. This makes it look great from every angle, while being able to showcase a variety of pictures.