How Umbra Forever Changed the Business of Dressing Windows
How Umbra Forever Changed the Business of Dressing Windows
At Umbra, many product ideas start with a personal need or frustration due to lack of availability in the marketplace.- "Les Mandelbaum"
In the late '80s, my apartment bedroom windows had an immediate need for some sort of covering. By that time, we no longer made our original window shades, so I went to the local DIY store and could only find very mundane solutions such as white tracks, ugly drapes, Venetians, etc. - definitely not what I was looking for.
There was a local custom window shop who offered teleocoping rods with standard finials for over $200 and a three-week wait. We thought, why not make it ourselves, put it in a box, and sell to our retailer base? It would be a convenient cash-and-carry solution at a fraction of the cost.
I had already started Trans-Canada Hardware, which was involved in cutting, plating, and die-casting various metal parts... Read More
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